This Is How Much JoJo Siwa Is Actually Worth

May 2024 · 2 minute read

JoJo Siwa is famous for the big, bright bows that she wears in her hair. If the JoJo fan in your life wants their own vibrant ribbon, they can purchase one from the star herself, which is one way she makes her money.

There's a bow to suit any style or preference. Are you looking for a glittery bow or a rainbow unicorn bow? What about a silver star bow or a rhinestone bow? Whatever you choose, you'll not only end up with a trendy accessory, but you'll also be helping Siwa earn even more money.

According to Celebrity Net Worth, Siwa "has reportedly sold 40 million bow ribbons," with each bow costing shoppers around $9. While the young star doesn't pocket that full amount, a "conservative estimate" would apparently see "each sale generat[ing] $2.5 in net profit." If similar celeb endorsement deals are any indication, it's possible that Siwa could get up to 20% of profits –if she's lucky, that is. Celebrity Net Worth did the math reporting that 20% of profits would come out to "$0.54 per sale, pre-tax." The website continues, "If JoJo did indeed sell 40 million bow ribbons, let's presume she had to sell 10 million for her partner to recoup costs, that would leave her with $16 million pre-tax. Call it $8 million after tax." 

Not bad for a bunch of bows, huh? It's safe say that Siwa has a brightly-colored future ahead of her.

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